Te Tāpoi | Tourism

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  • Mō ngā mahi tāpoi i te rohe - he aha atu anō he mahi e taea ana?
    In terms of tourism in the district – what more can be done?


Te Tāpoi: Te whakanui i ngā kōrero o Kāpiti
Tourism: Amplifying the story of Kāpiti

We know Kāpiti is a special place, and there’s opportunity to share more of what our tourism sector is doing. There is potential to grow our economy and provide a wider range of diverse jobs right here at home.

As we look to grow this sector, we need to do so in a way that benefits the local economy, the local community and the natural environment.

Current state

Council uses a variety of marketing tools and assets to tell the story of our beautiful natural environment, unique vibe and personality, cultural history, and authentic character and down-to-earth lifestyle.

The latest figures show an 8% increase in visitor spending of $115m to March 2023, which is the highest it has been for a long time.

Tourism expenditure in Kapiti is now 19% above its pre-pandemic (June 2019 quarter) level and the district has increased its share of Wellington Region’s tourism expenditure from 8.4% in the June 2019 quarter, to 8.7% in the June 2023 quarter.

Our market research tells us that visitors value the following aspects of our tourism the most:

  • visiting friends and family
  • nature
  • beaches, and scenery
  • dining out.

Most of our visitors are drive-time visitors (for example, from Wellington and Manawatu-Whanganui). But that might be because we currently have limited spaces for people to stay overnight in the district.

Recently, the Women’s FIFA World Cup brought more international tourists to our district. In June we saw a more than 40% increase of overseas visitors.

Have your say has concluded for this topic

View the ideas that were shared below:

  • Mō ngā mahi tāpoi i te rohe - he aha atu anō he mahi e taea ana?
    In terms of tourism in the district – what more can be done?


Te Tāpoi: Te whakanui i ngā kōrero o Kāpiti
Tourism: Amplifying the story of Kāpiti

We know Kāpiti is a special place, and there’s opportunity to share more of what our tourism sector is doing. There is potential to grow our economy and provide a wider range of diverse jobs right here at home.

As we look to grow this sector, we need to do so in a way that benefits the local economy, the local community and the natural environment.

Current state

Council uses a variety of marketing tools and assets to tell the story of our beautiful natural environment, unique vibe and personality, cultural history, and authentic character and down-to-earth lifestyle.

The latest figures show an 8% increase in visitor spending of $115m to March 2023, which is the highest it has been for a long time.

Tourism expenditure in Kapiti is now 19% above its pre-pandemic (June 2019 quarter) level and the district has increased its share of Wellington Region’s tourism expenditure from 8.4% in the June 2019 quarter, to 8.7% in the June 2023 quarter.

Our market research tells us that visitors value the following aspects of our tourism the most:

  • visiting friends and family
  • nature
  • beaches, and scenery
  • dining out.

Most of our visitors are drive-time visitors (for example, from Wellington and Manawatu-Whanganui). But that might be because we currently have limited spaces for people to stay overnight in the district.

Recently, the Women’s FIFA World Cup brought more international tourists to our district. In June we saw a more than 40% increase of overseas visitors.

Consultation has concluded

Ask us a question about tourism and our work in this space. 

Please be concise and respectful in asking questions - we will do our best to respond as soon as possible. Some answers may take a bit longer to get the details right. 

  • Share If encouraging more visitors to kapiti coast, given that public transport is pretty dire at times, does this not mean a big increase in carbon emissions? on Facebook Share If encouraging more visitors to kapiti coast, given that public transport is pretty dire at times, does this not mean a big increase in carbon emissions? on Twitter Share If encouraging more visitors to kapiti coast, given that public transport is pretty dire at times, does this not mean a big increase in carbon emissions? on Linkedin Email If encouraging more visitors to kapiti coast, given that public transport is pretty dire at times, does this not mean a big increase in carbon emissions? link

    If encouraging more visitors to kapiti coast, given that public transport is pretty dire at times, does this not mean a big increase in carbon emissions?

    Paullt asked about 1 year ago

    Thank you for your question. Council has an important role in bringing community groups together and advocating for positive education, health, housing and safety outcomes for our community. Our roles in district planning and infrastructure provision also support these services and how they are planned into the future. We hope you have your say to help create a vision that truly reflects the aspirations of our community.

  • Share Kia ora tātou, I saw the invitation to participate with ideas to "Amplifying our tourism sector". I was wondering if you are seeking for quick ideas only, or if you also would like to receive a larger analysis with relevant insights to the sector and the Council. There doesn't seem to be a channel to send larger submissions in the page, and I would be happy to share what we have identified. Have a great day on Facebook Share Kia ora tātou, I saw the invitation to participate with ideas to "Amplifying our tourism sector". I was wondering if you are seeking for quick ideas only, or if you also would like to receive a larger analysis with relevant insights to the sector and the Council. There doesn't seem to be a channel to send larger submissions in the page, and I would be happy to share what we have identified. Have a great day on Twitter Share Kia ora tātou, I saw the invitation to participate with ideas to "Amplifying our tourism sector". I was wondering if you are seeking for quick ideas only, or if you also would like to receive a larger analysis with relevant insights to the sector and the Council. There doesn't seem to be a channel to send larger submissions in the page, and I would be happy to share what we have identified. Have a great day on Linkedin Email Kia ora tātou, I saw the invitation to participate with ideas to "Amplifying our tourism sector". I was wondering if you are seeking for quick ideas only, or if you also would like to receive a larger analysis with relevant insights to the sector and the Council. There doesn't seem to be a channel to send larger submissions in the page, and I would be happy to share what we have identified. Have a great day link

    Kia ora tātou, I saw the invitation to participate with ideas to "Amplifying our tourism sector". I was wondering if you are seeking for quick ideas only, or if you also would like to receive a larger analysis with relevant insights to the sector and the Council. There doesn't seem to be a channel to send larger submissions in the page, and I would be happy to share what we have identified. Have a great day

    EFD asked about 1 year ago

    Thank you for your interest in engaging with the topic of tourism in Kāpiti! You are able to send any additional ideas or feedback through to us at visionkapiti@kapiticoast.govt.nz